The cosmetic revolution that is shocking the hair market

Now it is time to say welcome to an innovative cosmetic formula, which prevents, protects and repairs the detriment of the hair, deriving from chemical and mechanical treatments and adds incredible shine.

Bleaching

Type of service	DIRECTIONS FOR USE: According to the length and type of hair, the sections cannot be wider than 2 cm. Apply 2 to 5 sprays of HAIR REBORN ELIXIR.
Total bleaching	Apply HAIR REBORN ELIXIR on each section, leave on for 4 minutes and continue with the bleaching application on the regrowth and lengths.
Balayage Shadows	Apply HAIR REBORN ELIXIR on each section and leave on for 4 minutes, divide the scalp into sections according to the desired effect and start with the chosen lightening technique.
Highlights Meches	Apply HAIR REBORN ELIXIR on each section, leave on for 4 minutes and continue with the desired technique.

PLEASE NOTE: the application of HAIR REBORN ELIXIR. has to be repeated on each bleaching. Once the desired effect is achieved, complete the routine with HAIR REBORN CLEANSER – MASK – LEAVE-IN.

Super-lightener & color

Type of service	DIRECTIONS FOR USE: According to the length and type of hair, the sections cannot be wider than 2 cm. Apply 2 to 5 sprays of HAIR REBORN ELIXIR.
Super- lightener	Spray HAIR REBORN ELIXIR on every section, leave on for 4 minutes and, then, apply the super-lightener.
Color retouching	Spray HAIR REBORN ELIXIR all over the head, leave on for 4 minutes and, then, apply the desired color.
Roots retouching and 1–2 levels fading	Apply the color on the regrowth; after 10 minutes, apply HAIR REBORN ELIXIR on the lengths, leave on for 4 minutes and apply the final color.
Root retouching and more than 2 levels fading	Apply HAIR REBORN ELIXIR all over the head, leave on for 4 minutes and, then, apply the re-pigmentation (leave on for 15 minutes). Remove the excess of color, reapply HAIR REBORN ELIXIR, leave on for 4 minutes and continue with the application of the target color from roots to ends.

Perm

Type of service	DIRECTIONS FOR USE: According to the length and type of hair, the sections cannot be wider than 2 cm. Apply 2 to 5 sprays of HAIR REBORN ELIXIR.
Normal hair	Apply HAIR REBORN ELIXIR all over the hair, leave on for 4 minutes, then roll up the chosen curlers.
Colored hair	Apply carefully HAIR REBORN ELIXIR on each section, leave on for 4 minutes, then roll up the chosen curlers.
Heavily treated and sensitised hair	Apply carefully HAIR REBORN ELIXIR on each section, leave on for 4 minutes, then roll up the chosen curlers. After rinsing the waving liquid and before the fixing liquid, apply again HAIR REBORN ELIXIR on the curlers.

Straightening

Type of service	DIRECTIONS FOR USE: According to the length and type of hair, the sections cannot be wider than 2 cm. Apply 2 to 5 sprays of HAIR REBORN ELIXIR.
Normal hair	Apply HAIR REBORN ELIXIR all over the hair, leave on for 4 minutes, then apply the chemical straightening agent.
Colored hair	Apply carefully HAIR REBORN ELIXIR on each section, leave on for 4 minutes, then apply the chemical straightening agent.
Heavily treated and sensitised hair	Apply HAIR REBORN ELIXIR on each section, leave on for 4 minutes and apply the chemical straightening agent. After rinsing the straightening product and before the fixing liquid, apply HAIR REBORN ELIXIR again all over the hair.